So what have I learned about the role of stories in social change?

My research has shown me that the power of stories lies most profoundly with the audience. It is the co-creation of the story in all its aspects, but particularly the relational, performance, and framing, that motivates and instructs the audience in how to share the story and tell their own social change stories. And through the emergence of hundreds, thousands, millions of new storytellers, we create new storylines, new narrative trajectories, to live by. That’s it in a nutshell. Simple, really. So now I need you to share in my story, help me write it and add your own twist. And then tell others. Lots of others.

Shout it from the rooftops of the internet.